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Change the NZ Flag

This is the site of the NZFlag.com Trust - a Trust established to promote debate about New Zealand's national identity and, in particular, about New Zealand's flag. We believe that the time has come for New Zealanders to choose a flag which represents New Zealanders as we see ourselves today - to respect and reflect our history as a nation, to represent us to others as we would we would like them to see us and, importantly, to carry us forward with our hopes and aspirations for New Zealand's future.

Why Change?

Dick Hubbard, ONZ, Founder Hubbard Foods, Former Mayor of Auckland
I completely and absolutely support the campaign for the redesigning of the New Zealand flag. I appreciate the sentimentality attached to the existing flag, particularly by those that have served under it in the Armed Forces. However, I believe that more than ever we, as a country, need a strong identity and a strong brand. A flag is in essence a country's "brand" and an appropriately designed flag would give us a greater degree of national identity, both outside the country and inside the country than we have at the present time. A distinctive identity through a distinctive flag encourages patriotism and I believe that patriotism is something we currently don't have enough of in New Zealand.

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It's time to change our flag

This site is intended to stimulate debate about the New Zealand Flag. We want all New Zealanders to ask whether the current flag represents our country as we see ourselves today? Can we improve it? Does it portray the image we want to give of New Zealand internationally? Most importantly, does it inspire us?

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